While older generations tend to prefer phone and emails, Social Media and messaging apps take the lead for younger ones. When consumers enjoy a specific channel for personal usage, they tend to be inclined to use it in other spheres as well: why using multiple channels when you can do everything through your favorite one?ĭifferent generations have different preferences when it comes to selecting a channel. Why should you be available through messaging channels? This gives them additional flexibility and allows them to run multiple conversations at once or start a discussion and continue it at a later stage, something that phone conversations do not allow. ![]() The real novelty with messaging is that it is asynchronous, meaning that you can send a message but don’t have to stare at your screen, waiting for a reply. People use messaging apps because it enables them to stay in touch with their friends and family on their own schedule. Statistics show that in 2018, there will be over 2 billion messaging users. As it happened with other messaging apps (WeChat, Messenger), Viber is now also a preferred channel for consumers to discuss with companies. Now present in 193 countries around the world, Viber has become a must-have for many people to discuss with their peers. With over 55 million users in Africa, 270 million in Asia, 110 million in Eastern Europe and 260 million active users worldwide, Viber is the fifth largest messaging app before LINE or Kaokaotalk. ![]() Viber is a messaging app used by 900 million people to stay in touch asynchronously with others on personal and professional levels.
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